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DT:TV Case Studies

MySpace creates need for new kind of terrestrial music club venue

Check out this story from the Guardian newspaper about how myspace users have been creating the need for a different sort of live event – all-age clubs, where music fans of many different ages gather together to hear the bands they have been supporting and discussing online. Really goes to show that niche markets are developing and need focussing on.

This article was first published on Hannah Rudman’s blog 29th December 2006.