Jump to

DT:TV Case Studies

National Theatre’s YouTube channel launches

National Theatre Youtube

The UK’s National Theatre have been experimenting with advertising their shows and venue via a YouTube channel. I love the video showing you how to actually get there from London’s Waterloo East station through the concrete rabbit warren of the South Bank – a speeded up walk highlighting the landmarks and signs to look out for, and the trailor A Matter of Life and Death.

These videos are an interview with Gavin Clarke, the NT’s archivist and Zac, their digital projects manager, and another showing the NT’s touchscreen – an excellent interactive wall in their foyer that audiences can use to introduce themselves to the play they are about to see.