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DT:TV Case Studies

Chapter Arts Centre (AmbITion case study 2007)

Chapter Arts Centre: Loyalty cards for an arts venue

This case study looks at how the Chapter Arts Centre in Cardiff is using a digital loyalty card scheme for its cinema, in order to increase loyalty, affinity and give the organisation a competitive advantage. The card has been named “Cl1c Loyalty Card” and is free, much like the Tesco Club Card, The Boots Reward Card or the new Ikea Family Card….

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