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DT:TV Case Studies

Pilot Theatre (AmbITion case study 2007)

Pilot theatre: developing relationships with audiences through digital media

This case study looks at how Pilot Theatre’s use of new media channels in development, production and marketing of its live performances helps the organisation to attract and engage young theatre-goers. In particular, this study focuses on Pilot Theatre’s regular video podcasts and the use of various digital platforms to create / promote their new work, Looking for JJ…

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