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DT:TV Case Studies

Guerrilla Fundraising

A Masai wildlife ranger the African Savannah has utilised Twitter and blogs to prompt donations to keep his wildlife safe, and allow the wildlife park to stay open. People have donated from $5-$5,000 after downloading the excellent wildlife pictures taken daily by the wildlife rangers made available via Flickr, or visiting the Mara Triangle Facebook page, which raised about $2,000 last month. Sponsors such as Safari Companies have paid for advertising on the blog pages, showing that the context of the content is really important. For cultural organisations looking to fundraise for special events or projects, a mix of regularly updated social media sites could form the guerrilla fundraising strategy (sorry about the pun:-).