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DT:TV Case Studies

Let’s ROCK (online, and in our living rooms, and in the stadia)

New, unexpected sales channels and evidence of niche markets buying niche products are emerging.  Live events are also being hosted off the back of online activity. The Pittsburgh Post Gazette today reports how sales of classic rock music tracks have soared due to new online sales channels in online versions of video games such as Rock Band, Sing Star and Guitar Hero. Motley Crue’s new album sold 5 times more tracks on Rock Band than on iTunes, and overall track sales via Rock Band have just exceeded 12m. Get your plastic out and polish it up – Rock Band are planning live tours starring the most popular bands, and no doubt YOU, off the back of this surprisingly popular way to njoy new music.