Jump to

DT:TV Case Studies

Watching it online – mobile vid, HD vid

Christian Payne made this excellent video – on his mobile phone – of his day in Manchester, speaking at AmbITion’s latest networking/training event: Digital Conent re:connected.

Christian spent all day with his mobile in hand, capturing soundbytes and conversations. One of his observations about videoing with mobile is that people are far more natural and open when faced with a tiny phone camera than they are when a big lens and mic are presented, and this lovely personal and reflective video proves it!
Also check out the live blog archive and Twitter stream from the day. Over 40 people enjoyed the event live, with over 200 tuning in via the web stream.

Abandoning TV altogether, MSN and Endemol have launched Kirill, an interactive online sci-fi show. The Kirill series will run for ten episodes of three minutes each, following the stories of two characters living in a mysterious world. the content is free, bumpered with advertising – and as ever with online content, extremely context aware advertising – in this case, X-Box 360.

Produced by Endemol and Pure Grass Films the show will screen in High Definition through Microsoft Silverlight technology (Mac users get the plug-in via Firefox). Kirill watchers will be invited to get involved with the show through character blogs, videos and audio films, which will be hidden across the web. Secret websites will also be created to help watchers decipher clues about the plot and characters. This looks like the mainstreaming of Alternative Reality Games – ARGs – into interactive and interesting popular content. Its a brilliant way to empower people to use the web creatively and fully.