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DT:TV Case Studies

National Theatre develop NT Live – web streaming into cinemas

The Guardian reported yesterday the NT’s experiment, as defined by Nicholas Hytner:

“…we felt that somebody has got to try it and if somebody has got to try it then it has got to be us.”

The NT will stream live performances to independent art house cinemas. Audiences will pay £10. The broadcast costs are c. £50,000 each time via satellite, so the NT may well have to sell the broadcast abroad as well.

The first live play will star Helen Mirren who is acting as figurehead of the advertising campaign. The moving cameras will also capture the audience response, like in TV studios, so if you fancy starring alongside Dame Helen Mirren, then get your ticket for Racine’s Phaedra, 25th June, and I’ll see you on the big screen!