Jump to

DT:TV Case Studies

Successful Digital Marketing for the Arts

All arts organisations, whether large or small, will have some kind of marketing strategy, whether through a leaflet drop, a brochure or local press advertising. Yet, as the arts audience begins to move online, the importance of a digital marketing strategy becomes ever more important – and it’s not just about your website and your email, important though these are.

When we were looking to put together a “one day” Digital marketing event for the Arts for AmbITion arts organisations our main challenge was to decide what to include and how to pitch it.

We wanted to put on a day that would appeal across art forms, for venue and non-venue based artforms alike, and which would cover all of the main aspects of digital marketing for the arts; we also had to encompass both the beginner and the expert.

So, quite a challenge – since you can at least a day learning about any one of the topics that we were hoping to cover.

In order to ensure that the day was relevant and up-to-date, we brought in eConsultancy, the leading eMarketing training consultancy, who developed a bespoke training day for us.

The day was built around developing a digital marketing strategy for an arts organisation – so that we could cover, in quickfire format, eMail Marketing, web analytics, Search Engine Optimisation and online PR, within a packed day.