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Community crucial to theatre’s future – crowds on the cloud

Lyn Gardner in the Guardian blog today talks about how online audiences (the crowd in the cloud) are crucial to the future of theatre’s sustainable ability. Lyn also namechecks Envirodigital – I talked about how the internet’s communities of audiences/customers/fans is an opportunity for theatres and other live art forms to begin the consideration of how to make the cultural sector more environmentally sustainable. An organisation’s crowd in the cloud can be their envirodigital community – check my slides here.