Our client, the new National Theatre Wales, is launching their opening programme on 5th November 2009. It’ll be a big bang for a number of reasons: its Bonfire Night or Guy Fawkes’ Night in the UK, so there will be fireworks.
The final big bang will be the style of the launch: rather than hiring an expensive venue to which the press and VIPs have to travel, NTW are instead webcasting the programme launch, hoping that journalists will NOT make the journey to Cardiff, but will watch the news unfold online and so help NTW achieve its environmentally sustainable aspirations. Don’t expect a fancy brochure either: the only paper NTW will print is a (very beautiful!) newspaper. And that will be available digitally too, so if you can’t pick it up in person, don’t expect to receive one in the post [eco choices, not post strike reasons :-)].