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Roll up, roll up… it’s the virtual book tour

{Article originally posted to AmbITion Extranet by Adrian Slatcher}

Fed up standing in the rain to see J.K. Rowling? Annoyed at having to travel miles to hear what Jeremy Archer has to say? Concerned that you’ll never write another word because of all the Waterstones signings your publisher is insisting you do. All of these are now things of the past thanks to Salt’s Virtual Book Tours. Selected authors will go on a tour of blogs and other literary websites over the next few months.

Find out more here…


It’s either a brilliant idea (low carbon footprint, catching bookworms when they’re at their computer just an inch away from the “buy” button) or utterly insane (Google the phrase “trying to get bloggers in line” comes up with the response “you might as well try herding cats”) – either way, it’s a cheap, innovative way of getting a particular author out via new media. The only thing is…on the web, you can’t recycle the same old anecdotes time after time!