Hello,
Thought I’d let you know what I’m up to. I’ve just launched a game on Twitter to sit alongside our current show, Chameleon by Tina Gonsalves.
I’ve been thinking about different ways to utilize social media to engage people with the gallery and our exhibitions and I keep coming back to the idea that I want it to be playful.
Chameleon is all about emotional contagion, more broadly about things being passed from one person to another, about memes. With that in mind I started thinking about the idea of passing messages from one person to another and those messages getting distorted along the way. A game that in the less socially aware times of my youth was called ‘Chinese Whispers’. I wanted to recreate that idea on Twitter.
So I put a call out for people to join in with a game, without telling them what it would be. I wanted to keep it pretty small and had initially thought ten people, in the end I’ve got nearer to twenty. I’ve put them in a chain and the first message has just gone out. I think I’ll probably send five in the next couple of days.
I will post the results and thoughts on the blog when it’s done and I’ll let you know when that is.
In the meantime I’d be interested to know if anyone is doing or knows of anything similar.
Cheers
Laurence
I think this is a great idea Laurence. Twitter itself is quite ‘playful’ and fun and I like the idea of using it to play a game that in marketing terms could go viral.
Do let us know how you get on