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DT:TV Case Studies

Make your content into an iPhone app!

Motherapp have just launched a tool that enables anyone to turn their blog and twitter stream into an iPhone app. This enables you to aggregate content together in one place for audiences to read offline – not bad for $99.

In June 2009, national brand strategist Maureen Craig conducted 12 focus groups with urban and suburban residents of multiple ages and ethnicities in Greater Philadelphia. These findings were included in the Cultural Alliance’s recent publication Research Into Action – Pathways to New Opportunities. View Maureen’s presentation here – to find out what ordinary Philadelphians really think about arts & culture, and what would get them to participate more often. Giving people participative activities in venues so that they get to interact with others is still a key desire from perspective audience.