Digital access to the arts and culture is extending, rather than replacing, the live experience of the arts, and the Internet is now playing a much broader role in arts engagement than simply acting as a marketing channel. A significant minority use it not only to consume and share artistic content, but also to create it; and over half use social networking sites regularly. These latest findings from a major survey of 2,000 adult Internet users appear to “confirm that engaging with the arts through digital media is now a mainstream activity”.
So reports Arts Professional, announcing the Arts Council England, Arts & Business & Museums Libraries and Archives council commissioned report by MTM “Digital-audiences-for-arts-and-culture-november2010.pdf”>Digital Audiences for Arts & Culture“.