Jump to

DT:TV Case Studies

Love IT: Tweet for your seat & Google Goggles

Love is in the air with Valentine’s Day around the corner but if you’re not yet in a romantic mood, then why not check out this lovely video produced by The Met to market their Google Goggles driven app. (Google Goggles is an app that uses image recognition software to provide information on objects, buildings, or artworks of interest and can be downloaded on Android phones as well as the iPhone. The app can serve multiple purposes – from recognizing wine labels to tourist attractions) but its ability to recognize artworks was one of the reasons that the Metropolitan Museum of Art decided to use it. In the UK, ArtFinder achieves a similar result.

Tweet for your SeatMeanwhile, generating more digital social media love is the National Theatre of Scotland and Macrobert, who have been running a Tweet for your Seat coupon campaign for the new touring show An Appointment With The Wickerman by tweeting referencing #wickerman, you can claim up to 50% off the ticketprice of a seat to see the show.