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DT:TV Case Studies

Monetising Content – Hannah Rudman introduces and contextualises national conference, Digital 2012

Monetising Content was the theme of Scotland’s national conference for the digital and interactive industries, Digital 2012. Organised by Interactive Scotland and AmbITion Scotland, Hannah Rudman gives an overview of why the conference is addressing the theme, and introduces the main subject and discussion areas of collaboration, convergence, content experience, and collection of data.
(A collection of content from Digital 2012 of interest to the arts, cultural, creative, and heritage industries is available on AmbITion’s new website).