Visual Engagement in a digital world – Watch the masterclass on demand!

Posted on 27 February 20138 November 2017
by Dr Hannah Rudman

This webcast masterclass on Visual Engagement in a digital world – is a (digital) picture worth 1000 words (or 140 characters)? is here to watch on demand.

Following the digital technology explosion is the adage “a picture is worth a thousand words” still true? Certainly, a digital image is something that works well across all digital and social media platforms.

The culture sector quickly embraced more word/character-centric platforms like Twitter, but we have collectively struggled with the challenges posed by visual platforms such as Instagram and Tumblr— facing issues around copyright. But beyond that, the resistance to visual engagement on digital platforms also stems from an age-old debate about the image and the object, and the fear that providing an image or perhaps a video then usurps the need or desire to see that object or image or live experience in person

As the Communications Director of MoMA PS1, one of the oldest and largest non-profit contemporary art institutions in the United States, Rebecca Taylor manages all communications functions for the museum. She previously served as Senior Communications Specialist at The J. Paul Getty Trust in Los Angeles, and before that she was Public Relations Coordinator at The Museum of Contemporary Art, Los Angeles (MOCA). In addition, Rebecca Taylor is a contributor to the Huffington Post (Arts & Culture).

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Case study from Riverside, a Glasgow Museum: David Scott, Digital & New Media Curator for Glasgow Museums, presents a case study of visual engagement using digital tools inside museums across the city. David Scott has been producing digital content for the heritage sector since 2000. In 2005, he joined Glasgow Museums as Digital Curator for the £74M Riverside Museum Project. Here, David was instrumental in the development and creation of over 70 individual instances digital that interpret Riverside’s story-based displays.