This masterclass, now available on demand, was an introduction to Augmented Reality. What is AR? What are the opportunities of it? Why is it of use to cultural, arts and heritage organisations, practices and individuals? How can we use it to better deliver our missions, products and experiences digitally? Whatever cultural form you work with, if you create or curate live or written cultural experiences, you’ll be able to engage with the emerging potential of using augmented reality to help deepen participation with your cultural and artistic products and experiences. Watch this content, and take AmbITion’s Learning Journey on Augmented Reality.
Hannah Rudman introduced the topic, and gave an update on AmbITion Scotland opportunities.
Antony Robbins, Director of Communications at the Museum of London since July 2009 gave an insightful talk on the opportunities that Museum of london experienced. He oversaw the You are Here PR campaign for the launch of the museum’s £21m Galleries of Modern London. This campaign included the development of ‘Street Museum’. This was the Museum of London’s first ever Smartphone app. It’s the museum in your pocket uniting over 250 images in the museum’s collection with their actual locations across the capital. The app has now been downloaded over 350,000 times. It set the benchmark for the use of augmented reality by UK culture and heritage bodies.
After completing a Geomatics degree and PhD (Large-Scales Spatial Data Management) at the University of Newcastle Upon Tyne, Crispin Hoult moved to Scotland to i manage, IME UK Ltd delivering innovative desktop- and web- based mapping systems. In 2011 Crispin returned to small business to set-up Linknode Ltd: integrating mobile geospatial with 3D gaming technologies for visualisation and augmented reality for the environmental, renewables, security, museums and culture & heritage sectors. Crispin also explained the notions of GIality and near field communications (NFC), as well as providing depth of thinking on the opportunities of AR.
Online and live audiences put questions and comments to Antony, Crispin and Hannah, and an interesting and lively session completed the masterclass.