Our fabulous national conference Digital 2013 was held at the SECC on 25.04.2013, organised in partnership with Interactive Scotland and Scottish Enterprise. The keynote speakers and panel Q&A session are available here for on demand viewing!
Conference Welcome – Alisdair Gunn, Project Director, Interactive Scotland
Digital 2013’s opening address highlighted the pathway for the digital sector and touches on the key highlights and opportunities that are on the horizon for the digital and creative sector.
Keynote 1: Thinking Digital: Returning value from your Digital Investment
Chris Thomson, Account Director, comScore
With an average of 3 in 10 ads that are never actually seen by their target audience, it’s more important than ever for advertisers to evaluate campaign view-ability to improve optimisation and maximise the return on their media spend. So how do you evaluate your audience?, what are the devices they use? and how do you make sure ‘that content’ is delivered accurately and returns revenue?
Keynote 2 – Secondary Sales – Building Relationships with the World’s Professionals
Mark Treacy, International Director, LinkedIn
LinkedIn are making a bold push into content: creating it, curating it and working with Thought Leaders to cut through the incredible online clutter. As their platform continues to transform into a destination for consumption and publication of business content, Mark explained how this is fuelling member growth and engagement, as well as discussed how companies are leveraging and building deeper relationships with key audiences by connecting members to the ideas & insights they are seeking.
Keynote 3 – Open Thinking, Open Design, Open Digital
Matt McAlister, Director of Digital Strategy, Guardian Media Group
When curating online media and using digital networks to amplify what’s important and interesting in our world, crowdsourcing innovation through collaborative design can create some amazing results. Sharing behind the scenes details of the Guardian’s hyperlocal mobile publishing platform – n0tice, Matt examined how a hack day project became a live community and turn into a citizen journalism tool.
Q: did a somebody’s masterplan go really well or really
Keynote 4 – Games Strategy: Publishing Indie Mobile Games in Today’s Competitive Marketplace
Edward Rumley, COO, Chillingo, Electronic Arts
With the games industry pushing new boundaries through indie studios and the contest to existing business models from free-to-play games, Ed explored the challenges facing today’s Mobile Marketplace. Why partner with a publisher and can studios really make money in today’s mobile marketplace?
Keynote 5 – Digital opportunities, Digital Mindsets: How to get valuable services to market
John Oswald, Business Design Lead, Fjord
Digital is a big word, with big connotations, not to mention several meanings. First of all, John looked at what is really meant by ‘digital’, the major opportunities it affords, some aspects we should steer clear of. There’s also some golden rules for digital services – what to focus on, what not to get distracted by, how to frame services that are going to be meaningful and valuable. And then there’s how to deliver digital services and get them to market, in a way that ensures we meet our objectives and learn as we go.
Keynote 6 – Designing the Lab: Transforming the Global Classroom
Tom Hall, VP Education Technology Partnerships, Pearson
From Mumbai to Sao Paolo, San Francisco to Copenhagen, digital tech is playing an ever greater role in the way we learn. But it’s not just about shiny new devices: how can we use this shift in mediums to make learning more engaging, more personal, more effective? What does a textbook look like in 3 years time? What do students expect from their teachers today, and how ready are we to meet this?
Fireside Panel Debate: Multiple Platforms – Are you at the right Station?
& Q&A session with live and online audience
Chair: Julie Moulsdale, Perceptive Partners
Chris Thomson, comScore; Mark Treacy, LinkedIn; Matt McAlister, Guardian Media Group; Edward Rumley, Chillingo, Electronic Arts; John Oswald, Fjord and Tom Hall, Pearson.