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DT:TV Case Studies

Authoritative Authorship – masterclass on demand

In this AmbITion Scotland webcast masterclass, be introduced to some of the issues and opportunities raised by the emerging practice of authoritative authorship. “Authorship is about highlighting the human authors of high-quality content on the web” explains a recent Swellpath blog and publishers of online content can improve their search results by linking their Google+ profile to the content that they write.

Whether you’re a museum or gallery¬†or culture sector professional or practising artist who creates online content in the creative, cultural and heritage sector, you will learn about the potential to use authorship attribution to enhance your published voice online, improve Search Engine Optimisation, and enable more interactivity, depth of participation and engagement with your authored content by watching this masterclass on demand.

Hannah Rudman introduces the topic and the speakers

Andrew Girdwood Masterclass

Marcus J Wilson Case Study on the AmbITion Scotland website

Raul Ramos Monzon interview – a view from Spain

Panel discussion and Q&A with live and online audience