One of the limitations around a paper marketing brochure is that that it can’t show or tell you how attending an event will feel. A more multisensory experience can though, and the Manipulate Festival of Visual Theatre, which shows innovative international theatre and film, have used an augmented reality (AR) platform called Layar to bring their paper brochure to life. It is hard to market intangible experiences like live events, so AR has exciting potential to help the arts, cultural and heritage sector do it well.
1 thought on “Augmented Reality Brochures: Manipulate Festival of Visual Theatre video showcase”
Thanks for featuring manipulate and our use of Layar. It’s been an exciting pilot for us. Just for reference, the festival’s produced by Puppet Animation Scotland and hosted by the venues listed. Visit http://www.manipulatefestival.org For more info on the festival.
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