In 2013 Aberdeen Performing Arts successfully applied to the AmbITion Scotland Make:IT:Happen fund. We created a project based around the production and distribution of rich media content aimed at promoting new strands of programming we had coming to The Lemon Tree. Our project allowed us to find new ways of engaging with audiences, move into new digital territory and set our organisation up for a digital future.
This is how we created the content with examples and how we intend to progress further: