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DT:TV Case Studies

Uist Wool – from The AmbITion Approach to building the strategy

Uist Wool is a community benefit society that will operate a new spinning mill and wool centre on the island of Grimsay. Uist Wool is based on the principles of People, Planet, Profit: seeking to benefit the many, establishing sustainable practices and creating a viable enterprise to support the communities of the Outer Hebrides.

They established the business by thinking through the implications of digital tools and opportunities for all aspects of the enterprise using The AmbITion Approach. Despite the challenges of lack of superfast broadband connectivity, Uist Wool’s customers and suppliers; the operations of the mill, shop and office; the business models and the products’ channels to market were all considered through a digital lens.

Hear Uist Wool describing their journey of first building the business’ strategy through The AmbITion Approach:
Uist Wool – AmbITion Approach Case Study Podcast.

Following their strategic digital development, Uist Wool now tells the story through the lovely Issuu digital publication opposite of how – with continued support from Hannah and AmbITion Scotland – the digital infrastructure, business models, and communications channels have been built at the same time as the mill and centre being built on Grimsay.

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