Jump to

DT:TV Case Studies

Design thinking works for organisational change

A key aspect of the success of Rudman Consulting’s AmbITion Approach for digital business transformation is its inclusions of design thinking approaches and tools, and creative practices. We have studied and academically verified that most businesses which used more design and creative practices during change journeys, such as the AmbITion Approach, were very likely to digitally adapt, and over a third are likely to completely transform and become digital businesses. Interesting then that last month, the front page of Harvard Business Review led with ‘The Evolution of Design Thinking’:

“It’s no longer just for products. Executives are using this approach to devise strategy and manage change… which is in large part a response to the increasing complexity of modern technology and modern business. Design helps people to make sense of complexity because we need interactions with technologies and other complex systems to be simple, intuitive, and pleasurableThe big strategy-consulting firms are also gearing up for this new world, often by acquiring leading providers of design services. In the past few years, Deloitte acquired Doblin, Accenture acquired Fjord, and McKinsey acquired Lunar.”

The EU has also just published its annual survey on business innovation answered by 14,118 enterprises across 28 member states, Switzerland and the US. For the first time, a question on the use of design was asked. Companies whose turnover has increased are more likely to say they use design than those whose profits have decreased.

The Design Council have simultaneously published a report that outlines the extent and contribution of the UK design economy. 22% of businesses say that design is a central element to their strategy, whilst 20% say that design is an integral part of development work. Click the image to download the free executive summary, and get in touch if you’re interested in finding out how working with the AmbITion Approach could help your business digitally transform.

digital economy report image