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Open to a good ‘toothing!
On the train the other day commuting form Liverpool to Manchester, whilst I was thinking that I really should write another blog, someone tried to ‘tooth me. Being “toothed” is when someone connects via bluetooth with your bluetooth enabled discoverable device – in this case, my mobile phone. Bluetooth works like infared, enabling digital information…
Put your art into IT
Context – business in general in the early 21st C Across the spectrum, businesses are investing in IT, new media and digital content so that they can continue to competitively offer product and engage customers. However, as the 21st C progresses, business strategists and arts consultants alike have noticed an exception to this pattern of…
Virtual performance: inferior or just different?
In a world where there is ever increasing opportunity to experience virtual performance, the arts sector is naturally concerned to protect their “X factor” the unique experience of the live performance. Gig organisers are also preoccupied with convincing the audience of the primacy of the live experience (although as advocates of live music, they also…
Playstation’s Digital and Cultural Echoes
The Guardian picked up a story about Sony Playstation 3’s advertising campaign that proves a belief in the idea that users will generate the content that other users most want to see; and that viral word of mouth is still the best form advertising. They have chosen 10 “cultural content” providers (using the term “cultural”…
Museums in Second Life
I’ve been able to visit the International Spaceflight Museum in Second Life over the last few days and am amazed at the effort they have spent building it and making interactive exhibits. I’ve met number of cultural organisations who have mentioned that they’re developing projects in Second Life – which I can’t wait to visit.
Innovation Nation
The emergence of mass innovation and creativity because of technology have challenging implications for the professional arts and cultural sector – especially in relation to our traditional roles of gatekeeper and guide. Silicon has become like steel or plastic: it’s in everything and it is convenient and easy for the consumer to use. As a…
Mobile comes of age for the cultural sector
In this article, I take a look at some of the latest online advertising and mobile phone usage statistics, and contemplates what they might mean for the cultural sector. As well as effective models for online advertising emerging; the much reported teething problems of delivering mobile content (around data costs, device restraints and slow networks)…
Collaborative Creativity
TED have released a few conference talks that are of interest to the arts and cultural sector. In this 20 minute deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. He describes the rising role…
Digital:Transformation
Dr Hannah Rudman’s Digital Transformation Approach and toolkit, so far successfully used with over 250 enterprises and their customers and staff. Independent academic studies have verified that 86% organisations using The Approach adapted one or more areas of their business to be digital through using the approach, and 37% of these digitally transformed all areas…
Man Booker Prize Winners go digital – but are beaten there by the Classics
It’s interesting to hear that the publishing industry are copying some of the online sales ideas that the popular music industry has initiated. Most interesting is that the move to make the shortlisted Man Booker Prize novels available online for free/perhaps an “Honesty Box” charge comes from the publishers, not the authors themselves (see Times…
AmbITion – Getting Digital
If you’ve read my blog a few times, then you’ll know that I am partial to sharing statistics that reflect the impact of digital technology! The latest to report show that people have changed the way that they behave – statistics proving increasing interaction, creation and participation via the web:• 2.7 bn searches were made…
How to… Make money from digital developments
How To… Any arts professional considering digitizing an organisation’s core content or off-content; and for anyone thinking about building a digital sales channel or digital community.
People will pay for the real, high fidelity thing
The Guardian today reports that Paul Coelho links to pirated versions of his own works on the internet, claiming that it drives sales of the physical version. Independent publisher TOW has decided to do this with all their books. (Hollywood also banks on this approach, claiming that giving away low resolution version of films drives…
Its just clicked! Mobile browsing and ads
Mobile web browsing has properly taken off – Market watcher Direct2Mobile predict that 10.7m UK mobile phone owners will be browsing by the end of 2008. Meanwhile, countries with scarce broadband are fast emerging as top mobile browsers – traffic in Africa increased 21% in the last quarter. 91 % 17 year old girls in…
The Long Tail of content on mobile needs better recommendation/referral engines
Better recommendation or referral engines need to be developed to drive a “Long Tail” model of consumption of digital content via mobile phones. 24-7 Entertainment have revealed that 4.13m out of 4.5m available tracks have never been downloaded. This might mean that mobile music services could get away just with making available 900,000 tracks. However,…
Bill Thompson Masterclass at AmbITion England Roadshows
Video: BBC and Guardian journalist Bill Thompson scans the horizon of digital development and technology opportunities for the arts in this video created from the AmbITion roadshows.
Blast Theory case study 2007
Case Study: Blast Theory: pioneering interactive art using digital media. This case study examines Blast Theory’s creative use of digital technology and media to make original interactive art works, looking particularly at the group’s current project: ‘Rider Spoke’….
Business Case Outline
Guide: Resource for the https://www.hannahrudman.com: 2.3 Develop Your Business Case