Augmented Reality
Augmenting the reality of your brand’s social agency
In commentating in the Sunday Herald earlier this week on the meteoric international uptake of Niantic’s Pokémon GO app, I predicted that next for augmented reality (AR) would be apps that make virtual communication a little more real. I drew the analogy of R2D2’s playing of Princess Leia’s plea for help to Luke and C3P0 in…
Watch! Case study in digital development: The Scape Trust at Timespan
This AmbITion Scotland case study in digital development sees Hannah Rudman telling the story of the virtual world digital content development that The Scape Trust have created at Timespan Arts & Heritage Centre & Museum, following a community archaeology project in Brora, a remote part of North East Scotland.
Augmented Reality Brochures: Manipulate Festival of Visual Theatre video showcase
One of the limitations around a paper marketing brochure is that that it can’t show or tell you how attending an event will feel. A more multisensory experience can though, and the Manipulate Festival of Visual Theatre, which shows innovative international theatre and film, have used an augmented reality (AR) platform called Layar to bring…
Designing the Jupiter Artland app
Jupiter Artland has collaborated with Edinburgh Napier University to produce a brand new cutting edge app for iOS 7. Jupiter Artland is a 100 acre contemporary sculpture park just outside Edinburgh and was granted digital development funding from Amb:IT:on Scotland to develop digital interaction with its art collection.