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DT:TV Case Studies

Yell more to sell more? Social networks and the art of conversation

Social media tools are brilliant. Your membership grows organically as people virtually recommend you to their networks! New conversations start that you’d have never dreamed up! Members use the site and its tools in ways that you’d never thought of or expected! This has been the case with a number of social networks I’ve been […]

The Lowry (2007)

The Lowry: Building and engaging audiences through e-marketing. This case study looks at how The Lowry uses e-marketing strategies to build and maintain a loyal audience base….

Successful Digital Marketing for the Arts

Video: The day was built around developing a digital marketing strategy for an arts organisation – so that we could cover, in quickfire format, eMail Marketing, web analytics, Search Engine Optimisation and online PR, within a packed day.