Jump to

DT:TV Case Studies

Baker Richards Case Study: Harmonising Price and Demand at Pitlochry Festival Theatre

Case study: Based in a small Scottish town halfway between Edinburgh and Inverness, Pitlochry Festival Theatre
(PFT) houses a 540-seat auditorium, serving both a strong local and thriving tourist market. The main
season at the theatre runs from May through to October and consists of six in-house productions running
in repertoire throughout the summer, giving rise to the tagline ‘see six shows in six days’.

Video: AmbITion Lead: Hannah Rudman

Video: Hannah gives a speedy overview of the AmbITion England project, explaining the focus of the roadshow and talks about why digital development is essential for the arts sector. This presentation was at AmbItion Roadshow South West, at Watershed, Bristol, 9th July 2009.