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DT:TV Case Studies

Successful Digital Marketing for the Arts

Video: The day was built around developing a digital marketing strategy for an arts organisation – so that we could cover, in quickfire format, eMail Marketing, web analytics, Search Engine Optimisation and online PR, within a packed day.

Philharmonia (AmbITion case study 2007)

Case study: Philharmonia: Sound Exchange – engaging audiences digitally through two-way forums. The Philharmonia is pioneering a system of two-way communication between members of its orchestra and its audience, providing a universally accessible interface and a valuable educational resource….

National Theatre (AmbITion case study 2007)

Case study: National Theatre: Creating digital performance archives. The National Theatre has employed digital technology to enhance its archiving facilities, creating high-quality, valuable records of its performances. This not only ensures greater audience satisfaction, but also renders the archive a valuable educational tool….

DeSingel (AmbITion case study 2007)

Case Study: deSingel: using a sophisticated website to develop audience loyalty and organisational efficiency. This case study looks at how the deSingel international arts campus is using its website in order to increase loyalty, affinity and give the organisation a competitive advantage….

Cornerhouse (AmbITion case study 2007)

Case Study:Cornerhouse: innovative education work using digital technologies. This case study looks at how Cornerhouse is using digital media both in creating innovative informal education projects and enabling educational content to reach a wider audience….