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DT:TV Case Studies


Esther Currie, of national youth dance agency YDance: “The AmbITion Scotland programme has been a huge benefit for YDance. We had aspirations to develop digitally and the opportunities offered by this programme have definitely allowed us to do that. As a result we not only have a fully functioning customer relationship management system that has helped streamline both our administrative and marketing practices, but the training opportunities offered by the programme have also helped us to develop our social networking presence and inspired us to greater aspirations for future digital developments.” Watch their case study.

AmbITion was founded by Rudman Consulting. Rudman Consulting has so far delivered AmbITion programmes across the UK with a total investment from The National Lottery, via government agencies Creative Scotland and Arts Council England, of over £3.7m.

Rudman Consulting developed The Digital:Transformation Approach, a methodology which was the core framework of AmbITion programmes. The AmbITion Approach supports mission-driven businesses through a facilitated process of organisational change to enable them to use digital technology in an effective and integrated way – for better business sustainability. Watch this executive summary:

AmbITion Scotland 2012-14
AmbITionScot&TrioAmbITion Scotland was designed and delivered by Rudman Consulting, together with Culture Republic. The £1.15m total investment support from The National Lottery  through Creative Scotland enabled the programme’s delivery to arts, cultural, creative and heritage organisations across Scotland.

The Make:IT:Happen Fund to support new ideas and digital approaches received almost 200 applications and made over 70 financial rewards; AmbITion TV showcasing the digital developments, and all of AmbITion Scotland’s fabulous Learn resources to build digital capacity and capability remain shared online for the 35,000 interested audience  from all over the world. The majority of Scotland’s arts, culture and heritage sector was touched by the events and networking programme.

We teamed up  with Interactive Scotland, the support mechanism for digital industries in Scotland to deliver the national event in Scotland for the creative, digital and interactive industries, Digital 2012 & Digital 2013We also developed a partnership with Interface to provide routes in research and development partnerships and internships with Scotland’s Higher Education Institutions, and worked with digital innovation programmes from Nesta Scotland and Sync.

Digitally disseminating lessons learnt 

Peer learning and sharing is key to building confidence across a whole sector, so AmbITion produced digital development learning content, video case studies, webinars, video and written How to… resources, online toolkits, AmbITion’s network (1250+ cultural sector professionals discussing and sharing ideas around digital developments for artistic, operational and business model enhancement) and a marketplace of ideas, jobs and opportunities – all online at https://www.hannahrudman.com @getambition and facebook.com/getambition.

AmbITion:Scotland 2009-11 

A £1m programme (2010-2011) for digitally developing Scottish cultural organisations funded by support from The National Lottery through  Creative Scotland. The programme worked in depth with 55 Scottish cultural organisations, but any creative SME, cultural or arts organisation, or individual was involved in the wider learning and networking programme.

Rudman Consulting jointly ran the whole programme with Culture Republic. All participants benefitted from AmbITion Scotland’s events, training and networking programme and online resources as well as being welcome in the almost 800 member strong online network!

We also had significant support from the Scottish Centre for Enabling Technology and the Intellectual Assets Centre. We developed a strategic partnership with Interactive Scotland, the support mechanism for digital industries in Scotland to deliver the national event for the creative, digital and interactive industries in Scotland, Digital 2011.

About AmbITion England

AmbITion was a change programme for the arts and cultural sector in England, funded by £1.5m National Lottery funds via Arts Council England, led by Hannah Rudman of Rudman Consulting and project managed by Manchester Digital Development Agency (MDDA), the AmbITion pilot ran from 2007-2009.

Thanks Arts Council England for sharing all the resources from the 2007-2009 England programme with AmbITion Scotland!

The resources from the AmbITion programme in England are now complimented by those from the AmbITion Scotland programme, meaning they remain up-to-date!

AmbITion England worked with a number of creative industries organisations in the North West and East region. They covered all art forms, and varied greatly in size. All of the organisations benefitted from going through the Digital Transformation Approach, visit their websites at the links below.


Royal Liverpool Philharmonic

Ludus Dance

New Wolsey Theatre

Writers’ Centre Norwich


Oldham Coliseum

Aldeburgh Music

Britten Sinfonia

Colchester Arts Centre


Lantern House


The Poetry Trust

Prior to AmbITion England, between 2003-6, Rudman Consulting delivered Arts Magnet, a digital development programme for Creative Industry Companies in the NW of England.

Please Contact Us to find out more about transformational change programmes that can help your sector build adaptive resilience to digital disruption.

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