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Digital:Transformation Approach Toolkit

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What is The Digital:Transformation Approach?

The Digital:Transformation Approach is a change methodology for enterprises looking to build adaptability, capability, capacity and confidence to deal with the continuous disruption of digital technologies.  Digital leadership requires not that you know all about technology, but that you commit to reimagine your business’ core capabilities to create value for your customers. In a digital landscape, how do you maximise your platforms, your relationships with customers, your data, and your co-opetition to thrive?

Designed by Digital Transformation specialist Dr Hannah Rudman, The Digital Transformation Approach blends the modern methods of strategy development and change management with action research; and utilises some of the tools, attitudes, and techniques of design thinking, and creative practice.

The Approach has been extensively used with a range of organisations and independent academic studies have verified that 86% of enterprises adapted, making one or more parts of their business digital, 37% of these transformed to become digital businesses. The more design and creative tools were used, the more likely an organisation was to transform. Is it for you?

The approach and tools are iteratively improved with the best new ideas and tools emerging in the digital transformation field. Also, learnings and experiences of businesses that have completed digital transformation using the approach have provided feedback that has been taken into account to provide an easy-to-use step-by-step approach to undertaking a successful digital transformation journey. You can read and watch case study stories of the impacts and outputs of digital transformation journeys already undertaken through working with The Digital Transformation Approach.

The Approach’s online toolkit is FREE to use and has been specifically designed for organisations of any size, type and operational model – to enable any enterprise to approach digital transformation with confidence.

This online toolkit is a blend of:
• the methods of The Approach;
• practical tools, templates, tips and exercises to help enterprises work through the method;
written and video case study stories of the results organisations have achieved through undertaking The Approach; and
• links to other expert-written resources, to help you go deeper into a digital development subject or area of specific interest.

The Digital:Transformation Approach Components
The AmbITion Approach is designed to be flexible and adaptable, so that you can adapt it to the needs of your organisation. The online toolkit presentation allows you to easily move through the 5 components of the approach.

  1. Discover your organisation’s digital ability
  2. Define your future
  3. Design Business & Operational Models
  4. Deliver Implementation
  5. Reflect and Evaluate

We have also developed a number of templates and exercises, and these learning resources are available for you use in your journeys. These are clearly identified and linked in these ‘resources boxes’ as you go through The Approach:


If your board is a bit risk-averse on the subject of digital development; or if you’re the digital expert in the organisation needing to influence your SMT/board, then AmbITion’s How To… Help Your Board and SMT Get Digital will be useful.

Hints & Tips

Throughout The AmbITion Approach you will find tips boxes – these hints and tips are sourced from the real experiences of creative organisations that have been through digital transformation journeys of their own. These tips, gathered from case study stories help illustrate how The AmbITion Approach has been used in the real world!


Start an organisational “Tech Book” – this could list the kit and software that you have, as well as key contacts and other documentation such as policies and set-up/back-up procedures.

Not sure if The Approach is for you?
Check out the case study journeys of other enterprises that have already benefitted from undertaking The Approach, and see them report on the impacts and outputs they have achieved.