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DT:TV Case Studies

3a. Design:Business Case



Digital Transformation cannot happen without digital investment. A business case case clearly states the what, why, the cost and how you are going to do it in terms of digital developments to enhance your core capabilities and build new products, services and experiences. It explains how and by how muchand through which governance mechanisms these digital transformations will achieve your economic, social and environmental aims, helping you deliver your value proposition.

Although developing your business case is likely to result in a finished document, the process should be a dynamic one, and you should continually test the fundamentals of your business case at key stages in a project to see that it is still relevant, and that it is still achieving your aims.

To accompany this section take a look at the guide we've created to creating your business case document: Business Case Outline. You might also find it useful to construct a fresh Business Model Canvas with the ideas you have decided to develop.

What is a Business Case?

A business case should state clearly what you are wanting to do, why you are doing it, and what benefits it will achieve. It is the last of these, the benefits, which is at the heart of a business case. But the business case document might also include much more than that. It could include :-

  • how you are going to undertake the work (a roadmap for implementation)
  • a detailed budget
  • a detailed explanation of the leadership approach to the project, and how digital leadership capabilities will drive the transformation
  • a detailed work plan including milestones, how new digital processes will be integrated and governed and timescales

Developing a business case is a more formal planning process, that will allow you to take the information you gathered from the audit and discovery phase, and the ideas that you generated through the defining of your needs and present them in a clear way to your key stakeholders.

A fun creative process to help you project your organisation into the future is to imagine how you might appear on a magazine cover. why is there a story about your enterprise’s digital transformation in a world-leading magazine? What magazine might it be? What are the headlines? Use the Cover Story Vision Canvas by David Sibbet, Grove International. This version is by designabetterbusiness.com

Download this document (PDF, 1.09MB)


Make final decisions, and get started on your Business Case.