Archives: Learning Journeys
Digital Video for Cultural Organisations
This learning journey has been curated by AmbITion Scotland Lead Consultant Hannah Rudman. Video. Digital films. Moving image. You night call it any of these things, but creating rich media content that blends the audio and visual gives cultural, creative and heritage organisations an aditional medium to communicate through. The availability of cloud-based online video channels […]
Augmented Reality
This learning journey was written and curated by AmbITion Scotland lead consultant, Hannah Rudman. It is a beginners’ guide to the the technology that merges – on screens – textual and photographic information, or 3D graphics and video with real-world elements. Augmenting, or adding layers of data, from the internet or a local data network, to reality – augmented […]
Social media for digital engagement
This learning journey has been curated by AmbITion Scotland lead consultant Hannah Rudman. The big development since 2005, social media or online social networking, has become the subject of undergraduate degrees and thousands of business books. But using social media in the arts, cultural, and heritage sector is all about increasing your integrity with your […]
Crowdsourcing, and digital fundraising
This learning journey was curated by AmbITion lead consultant, Hannah Rudman. Online social media tools and consumers’ growing confidence at using online payment and donation platforms means that there’s never been a better time to gather your community around you online, to help you build your reach, your impact and your scale. In an era […]
Customer Relationship Management
Digital technologies have enabled fabulous developments in customer relationship management processes and capabilities. This learning journey is for arts, cultural and creative organisations who have large numbers of customers and either use an existing digital or analogue customer relationship management process; or for organsations consider how to organise currently unorganised customer data. Want to get […]
This learning journey has been curated by AmbITion lead consultant Hannah Rudman. Twitter is not for every arts, cultural and heritage organisation. But many organisations and individuals in the sector use it effectively to create audience engagement through debate and using it as a channel to push out live news and views. This learning journey […]
Websites (and CMS) for digital engagement
Every year a wide range of arts, cultural and heritage organisations are faced with developing their website. It can be a daunting prospect if you’re in the position of need to start from scratch. Making the right decisions about what you want from your website, what internal systems and social media channels it needs to […]
Big Data
This learning journey has been curated by AmbITion lead, Hannah Rudman. “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” Albert Einstein. ‘Big data’ is one of those phrases currently being overused but little understood! Big data refers to a combination of technologies that can search and analyse […]
Apps & mobile technologies for digital engagement
This learning journey has been curated by AmbITion Scotland Lead Consultant Hannah Rudman. Start by learning about the general landscape for apps, then get focussed on apps in the cultural sector. Examine the apps other organisations have created so that you can build a case (and ideas) for yours, and get to grips with introductions […]