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DT:TV Case Studies

New Content: new contracts

Everyone grows up with games and knows their simple rules (think: hide and seek, “it”, etc.). They are great currency for engaging people! Even videogames (eg. Grand Theft Auto IV) have become more social, with 62% of all “gamers” playing against each other, or collaboratively, online (this has become possible because of technology and connectivity […]

The Long Tail will wag

Slate magazine reports research that questions whether Chris Anderson’s theory about the “long tail” in the digital world might actually be wrong…with the move to a “long tail”  being very slight – and the tail itself very flat. However, I think differently. I believe that The Long Tail has created new paradigms, and the movie […]