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DT:TV Case Studies

The state of the digital economy of the UK

According to data from the Technology Strategy Board, the internet economy is already a crucial pillar of the UK’s overall economic strength and is rapidly growing in importance. The figures show that growth currently stands at 10 per cent a year and that the digital economy will account for 10 per cent of total UK […]

Digital eventually becomes free

Chris Anderson’s latest Wired article and video podcast explores the notion of free content – a big challenge for anyone basing a sales model on on providing digital content for the consumer. “Every industry that becomes digital eventually becomes free”, is his conclusion: case studies are the super-profitable $billion technology companies like Google and Yahoo! […]