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DT:TV Case Studies

It pays to count: freemium and tracking impact

So it seems that social media is coming of age: the ning platform (AmbITion Scotland’s network is run on it) has announced that they are changing from their freemium business model, and ning will now have to be paid for. Read The Guardian‘s report. Facebook have said that they’re thinking of moving to the freemium […]

Arts content in the cloud – but where’s the freemium model?

Arts magazine Wound has launched an iPhone optimised mag form—and claims to be the first publisher to put out print, digital and iPhone versions. But none of it is free: the quarterly print title is subscription-only at £7; the digital edition is £5 while the iPhone version will set you back £3 from iTunes. This […]