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DT:TV Case Studies

Playstation’s Digital and Cultural Echoes

The Guardian picked up a <a href=”http://media.guardian.co.uk/mediaguardian/story/0,,2000468,00.html”>story</a> about Sony Playstation 3’s advertising campaign that proves a belief in the idea that users will generate the content that other users most want to see; and that viral word of mouth is still the best form advertising. They have chosen 10 “cultural content” providers (using the term […]