PokemonGo

  • Augmenting the reality of your brand’s social agency

    Augmenting the reality of your brand’s social agency

    In commentating in the Sunday Herald earlier this week on the meteoric international uptake of Niantic’s Pokémon GO app, I predicted that next for augmented reality (AR) would be apps that make virtual communication a little more real. I drew the analogy of R2D2’s playing of Princess Leia’s plea for help to Luke and C3P0 in…