young people

The National Youth Orchestras of Scotland (NYOS) – case study of The AmbITion Approach
The National Youth Orchestras of Scotland’s (NYOS) core mission is to provide high-level musical education and performance opportunities for young musicians in Scotland. NYOS is unique in that it provides orchestral experiences in classical and jazz music for its students from the age of 8 – 25, through no fewer than eight ensembles, ranging in…

All that Jazz: an Ambition Approach Case Study
The Scottish National Jazz Orchestra’s Amb:IT:ion Approach grant enabled an expert to examine our current online presence and mechanisms, identify problems, suggest solutions for future digital development to ensure a robust, sustainable and effective future for the orchestra.

Case study in digital development: YDance
YDance worked with AmbITion Scotland Make:IT:Happen funds to develop a Digital Hub – an online tool that helps them achieve their aim of engaging young people with their own individual potential through dance. Enjoy watching!
Contact Theatre case study 2007
Case Study: Contact Theatre: how a digital technology strategy can engage a young audience. This case study looks at how Contact Theatre uses digital media to encourage young people to participate and collaborate in the development of innovative productions….
Playstation’s Digital and Cultural Echoes
The Guardian picked up a story about Sony Playstation 3’s advertising campaign that proves a belief in the idea that users will generate the content that other users most want to see; and that viral word of mouth is still the best form advertising. They have chosen 10 “cultural content” providers (using the term “cultural”…



